Sofía Palamarchuk


Enhance Mobile User Experience through Performance Testing

How to start testing mobile performance earlier in the dev cycle

Consumers now expect digital experiences to exceed face-to-face experiences. Recent studies show that 80% of people have deleted a mobile app if they faced problems with its performance. This abandonment rate impacts the digital transformations that many companies are going through. In this talk, you will learn how mobile performance impacts user experience, what you need to look for when evaluating the performance of an app and how start testing mobile app performance earlier in the dev cycle with Apptim.

About Sofía

Sofía is a Director and Board Member of Abstracta and the co-founder and CEO of Apptim. After beginning her career as a performance engineer, in 2015, she led Abstracta’s expansion to the United States, heading up business development and working with companies like Shutterfly, CA Technologies, and Singularity University. After seeing the challenges that mobile development teams face, in 2019, she embarked on a mission to transform the way global mobile teams create quality apps. When she’s not busy leading a startup, you can find her kitesurfing or supporting projects that promote more women in technology.